Richard W. Pollay was Curator of the History of Advertising Archives, University of British Columbia, when first asked to contribute his historical knowledge in tobacco litigation (Cipollone v Liggett et al, 1988). Over the next 20 years his knowledge of tobacco marketing was shared in many trials and with many governments, and he wrote many articles for peer reviewed journals, US Surgeon General Reports and National Cancer Institute Monographs based upon his own research and access to corporate documents, such as at UCSF. During this time he amassed a collection of over 10,000 examples of cigarette print advertising, as well as brand reels of TV ads from the 1950s, 1960s, and 1970s. Upon his retirement from active teaching, the originals of these materials, believed to be the largest such collection by far, were transferred to the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University (Durham, NC). In 2000, Dr. Michael Cummings and Roswell Park Cancer Institute headed up the lengthy process of scanning and indexing the slides of cigarette print advertising, many of which were first housed on the Tobacco Documents Online website and now reside permanently on the LTDL.
View this collection on the contributor's website.