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Moving Image / The nonprofit Drucker: strategies: an interview with Dudley Hafner

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Title
The nonprofit Drucker: strategies: an interview with Dudley Hafner
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Date Created and/or Issued
1989
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
In this audio recording Peter F. Drucker interviews Dudley Hafner in his audio book, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” Hafner begins by explaining that he is the Executive Vice President and CEO of the American Heart Association. He talks about his personal experience working for community service and healthcare non-profits. He stresses the importance of good donor relations, and how an institution solicits care. Hafner describes how market research can help with fundraising. He ends the interview by advising that it’s better to ask donors for a specific donation, rather than a general amount.
Type
moving image
Format
video/f4v
Identifier
dac01809
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5055
Language
English
Subject
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Human services - United States - Management
Nonprofit organizations - United States - Management
Nonprofit organizations
Management
Strategic planning
Strategy
Strategy & management
Source
Audiocassette tape; The Nonprofit Drucker; Strategies; An Interview with Dudley Hafner; tape 8 of 25; side 2 of 2.
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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