During Peter Drucker’s lecture regarding the change leader he begins by talking about exploiting success. He then shares with the class four different stories and then asks his students to think about how the companies and people in the stories exploited success. He goes on to state that economists are not afraid of monopolies like other people, because economists are aware that monopolies do not last very long. He also mentions the book “The Cartels “ written by a German economist. He then begins a story about Alfred Nobel and the Nobel Dynamite Cartel, during which he negates the myth that Nobel developed the Nobel peace prize because he felt guilty about developing dynamite, which was used during war. In this lecture Drucker states that dynamite was in fact not used in war, and then gives a brief history of the Nobel family, the invention of dynamite, and their subsequent monopoly. From there he goes on to discuss the development of the telephone and the telephone monopoly in the United States. Then he discusses the development of nylon and how it became Dupont’s most profitable product. Drucker explains that nylon started out with only one use, stockings. However, later nylon was used for tires and numerous other things and Drucker explains how this was an example of exploited success. He then talks about education in Japan during post World War II and how it led to the development of Sony. He also discusses human settlement patterns and Henry Ford's ability to understand and capitalize on this and thus his ability to create a market and build on success. From there he moves on to talk about how Alexander Bell developed sign language, but not the telephone. Drucker then goes on to state that the secret to the American telephone system was that it was a financial institution. Later in the lecture he explains how the movie was the real beginning of the information revolution and was the first real mass media, because it had no class distinctions, income distinctions, and almost no age distinctions, whereas the newspaper was very class conscious.
Lectures and lecturing Management Monopolies Economists Nobel, Alfred Bernhard, 1833-1896 Dynamite Nobel prizes - History Telephone History Hosiery, Nylon Nylon Rayon E.I. du Pont de Nemours & Company Education Sony Corporation Human settlements Ford, Henry, 1863-1947 Bell, Alexander Graham, 1847-1922 Sign language Financial institutions Information revolution
Source
Color videocassette: Peter F. Drucker Graduate School of Management Claremont Graduate University, 02/19/01 The Change Leader, Box 92; ¾ inch VHS cassette
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