Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu Doheny Memorial Library, Los Angeles, CA 90089-0189 USC Libraries Special Collections University of Southern California specol@usc.edu
Description
Photograph. "In new hands -- Talmadge apartment (above), Wilshire and Berendo, was bought by Constitution Life Insurance Co." -- Examiner clipping attached to verso, dated 30 April 1952. Streetscape. Horizontal photography. In 1952, Constitution Life planned to convert the building into headquarters for its company. The firm hired for this purpose was Pereira & Luckman, a prominent architectural firm. William Pereira designed LACMA, and did a lot at USC, including several buildings in Engineering, as well as one of USC's master-plans. Constitution Life sold the Talmadge in 1953, and the owners in 1953 announced that it will go back to being an apartment house. According to a Los Angeles Times article (from April 30, 1952), "The Talmadge has had a glamorous history. It was built by financier A.C. Blumenthal who sold it before completion to film executive Joseph M. Schenck. He named it for his wife, film star Norma Talmadge".
Type
image
Format
1 photograph : photoprint, b&w photographic prints photographs
-118.47776,34.32215 -118.16521,34.08009 -118.39825,33.74214 -118.50695,34.02659 California Los Angeles Talmadge Apartments USA Wilshire Boulevard & Berendo Street
Source
3-1275-02806-0466 [Barcode] EXM-P-S-LOS-ANG-CIT-BUI-307 [Original Filename] Subjects 319 [Print Box] University of Southern California [Contributing entity]
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