Charles Handy article explaining how theatre necessitates making old, known works seem like new productions in order to keep audiences interested. He notes that these practices and lessons can and should be applied to businesses, which must also reinvent their images and products to bring in new clients and/or appeal to established customers. Handy begins the article discussing the plot of Charles Gounod’s Faust and its moral lesson that people should be content in their life stage and grow old gracefully. However, Handy notes that such a lesson cannot be applied to organizations, which must remain young and innovative in order to survive. He then argues that businesses could learn a great deal about staying fresh and new by studying theatre productions, which have to revamp renowned plays and give new performances all the time. Handy also contends that individual differences, which come together to form musical harmony in opera and theater houses, should also be embraced in organizations, where they are often forgotten by forced eradication. He closes his analysis indicating that compensation cannot be the only motivation for harmony and professionalism--a collective sense of a job well done is equally important, alongside acknowledgment of all those individual workers that make an organization successful, rather than just managers or CEOs.
Handy, Charles B Management today series Handy, Elizabeth Teatro alla Scala Italy-Milan Gounod, Charles, 1818-1893 Industrial management Industrial relations Industrial productivity Industrial organization Individuality Organizational effectiveness Organization theory Organizational behavior Aging Harmony Opera Theater La Scala (Theater) Faust
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Charles Handy article explaining how theatre necessitates making old, known works seem like new productions in order to keep audiences interested. Handy notes that these practices and lessons can and should be applied to businesses, which must also reinvent their images and products to bring in new clients and/or appeal to established customers, 1997; Charles Handy Papers; Box 20, Folder 12; 1 page
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