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Description
Martha Washington Candy Store at 3130 J Street is shown here on May 4, 1934. The photograph was taken on the opening day of the new business which included free ice cream cones for visitors. The design of the store was meant to carry Sacramentans back to the old-fashioned ice cream parlor of pre-World War One America while also keeping to the colonial era style of the entire Martha Washington brand. The concept was tested in the American Midwest prior to its implementation in California. The company was founded in Washington, D.C. by Elie Sheetz in 1898. Prior to seeing his business grow, Sheetz sold candies in the city’s Cabin John Park. When asked what his wares were called, he flippantly stated, “Martha Washington.” The name stuck, and by the time this photograph was taken, the company had over 16 factories and 600 stores nationwide. Sacramento’s second Martha Washington outlet was located at 915 K Street.
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