This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes Photograph caption dated September 14, 1959 reads, "A novel method of telling about the new credit plan of the J. C. Penney Co., has been adopted by the chain's Granada Hills store. As above, local boys play role of 'sandwich men' and parade in shopping area, drawing attention to advantages of the four-point convenient shopping payment plan now at service of Penney customers in all Penney's Valley stores." This store, located at 16830 Devonshire St., has since been demolished and replaced with a multiplex.
Type
image
Format
1 photographic print :b&w ;13 x 9 cm. Photographic prints
J.C. Penney Co Boys--California--Los Angeles Advertising--Credit cards--California--Los Angeles Stores & shops--California--Granada Hills (Los Angeles) Department stores--California--Granada Hills (Los Angeles) Consumer credit--California--Los Angeles Credit cards--California--Los Angeles Signs and signboards--California--Los Angeles Lost architecture--California--Granada Hills (Los Angeles) Granada Hills (Los Angeles, Calif.) Group portraits Portrait photographs Valley Times Collection photographs
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