This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes The Calamigos Star C Ranch was founded by J. Grant and Helen Gerson in 1947. The 120-acre ranch was built to resemble a town in the Old West, holding overnight summer camp and later switching to day camp. The teen-age Beauty Farm was opened in 1961. The "farm" functioned as a health club, charm school, and summer camp all rolled into one. The ranch is now used for weddings, conferences, corporate picnics and movie and TV shoots, and is operated by the Gerson's grandsons, Garrett and Garner Gerson. Photograph caption dated August 17, 1963 reads "Linda Vesco instructs Edith and Peggy." The article partially reads "Forty five minutes from the heart of the Valley, halfway between Ventura Blvd. and the Pacific Ocean, is one of the West's exclusive resort spots for female teenagers--the Teen-age Beauty Farm. 'This is a beauty farm for girls with weight problems, skin problems and for those who want to learn poise and the social graces,' said Mrs. J. Grant Gerson, who, with her husband, directs the farm."; See images #00119938 through #00119942 and #00119971 for all photos in this series.
Type
image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Calamigos Star C Ranch (Malibu, Calif.) Young women--California--Malibu Women--California--Malibu Camps for girls--California--Malibu Beauty, Personal--California--Malibu Health resorts--California--Malibu Cosmetics--California--Malibu Mirrors--California--Malibu Malibu (Calif.) Valley Times Collection photographs
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