This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Caption dated June 18, 1951 reads, "Producer Robert L. Lippert, and owner of the Americana Theater at 8700 Van Nuys Blvd., Panorama City, opened his theater last night and ushered in a new concept in movie-going: it's in a shopping center. Lippert's idea is to give patrons comfort in movie viewing, convenience in parking, and a chance to shop while being entertained."
Type
image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Americana Theater (Los Angeles, Calif.) Motion picture theaters--California--Panorama City (Los Angeles) Marquees--California--Panorama City (Los Angeles) Motion picture audiences Streets--California--Panorama City (Los Angeles) Trucks--California--Los Angeles Van Nuys Boulevard (Los Angeles, Calif.) Panorama City (Los Angeles, Calif.) Night photographs Valley Times Collection photographs
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