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Image of the neon sign "Beverly Wilshire New Florentine Room Dancing" on an ornately carved entry arch at the Beverly Wilshire Hotel in Beverly Hills, California. Title devised by cataloger. Date devised by cataloger based on year the room opened; "The Beverly-Wilshire Hotel will usher in the New Year next Monday night with the opening of the new Florentine room on the mezzanine" (Los Angeles Times, December 28, 1934, A2).
1 photograph : film negative ; sheet 9.9 x 12.5 cm