This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph caption dated April 25, 1950 reads, "The new two and one half million dollar advertising campaign being conducted by the Celotex Co. on its new El Rey pastel colored roofing shingles, is being explained by Celotex executive Louis Matz to other speakers who addressed a large gathering of Valley roofing applicators who obtain this nationally known product through the Glesby Grain & Milling Co. of North Hollywood. Left to right above are, Edward Ross, Percy Taggart, Louis Matz and Mike Augustadt."
Type
Image
Format
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Celotex Corporation Celotex Corporation--Employees Businessmen--California--San Fernando Valley Men--California--San Fernando Valley Reading--California--San Fernando Valley San Fernando Valley (Calif.) Valley Times Collection photographs
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