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Moving Image / Regional leaders meeting, John Bachmann

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Title
Regional leaders meeting, John Bachmann
Creator
Edward Jones
Contributor
John Bachmann
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
This is a video recording of a presentation delivered by John Bachmann regarding changes at Edward Jones. Jim Weddle provides a brief introduction, and Bachmann discusses a conversation with Peter Drucker. According to Bachmann, Drucker advised the firm to rethink key assumptions, and emphasized the importance of expanding in a rapidly growing market so as not to be marginalized. Bachmann goes on to outline a plan to build market share by hiring more investment representatives and reducing turnover. He also discusses the importance of creating a brand image, monitoring hiring numbers, and building market power through presence in the market.
Type
moving image
Format
mp4
Identifier
dac02215
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/7636
Language
English
Subject
Bachmann, John W
Edward D. Jones & Co
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Financial services industry
Training
Branding (Marketing)
Merrill Lynch & Co. (1973- )
Markets
Weddle, Jim
Source
Original DVD disc: Drucker Archives; Box 101B, Video Recordings; Regional leaders meeting, John Bachmann, undated
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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