This is a video recording of a presentation delivered by John Bachmann regarding changes at Edward Jones. Jim Weddle provides a brief introduction, and Bachmann discusses a conversation with Peter Drucker. According to Bachmann, Drucker advised the firm to rethink key assumptions, and emphasized the importance of expanding in a rapidly growing market so as not to be marginalized. Bachmann goes on to outline a plan to build market share by hiring more investment representatives and reducing turnover. He also discusses the importance of creating a brand image, monitoring hiring numbers, and building market power through presence in the market.
Bachmann, John W Edward D. Jones & Co Drucker, Peter F. (Peter Ferdinand), 1909-2005 Financial services industry Training Branding (Marketing) Merrill Lynch & Co. (1973- ) Markets Weddle, Jim
Source
Original DVD disc: Drucker Archives; Box 101B, Video Recordings; Regional leaders meeting, John Bachmann, undated
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