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Moving Image / Lecture by Peter Drucker - business policy, 1974-11-19, cassette 10, side 1

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Title
Lecture by Peter Drucker - business policy, 1974-11-19, cassette 10, side 1
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Contributor
Hocker, A. William (donor)
Date Created and/or Issued
1974-11-19
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Peter Drucker discusses the following during his lecture: not ruling out an opinion because it coincides with a man’s self-interest; the need for enough dissent to understand an issue; identifying the critical customer; the importance of having a strategy; and optimizing value for the customer. The recording begins with the lecture in progress, and ends while the lecture is still in progress.
Type
moving image
Format
video/f4v
Identifier
dac01274_0001.f4v
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5026
Language
English
Subject
Lectures and lecturing
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Montgomery Ward
Case studies
Decision making
Consumers
Sears, Roebuck and Company
Business enterprises
Westinghouse Electric & Manufacturing Company
Source
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; Lecture 7 Business Policy, Tape 1; cassette 10, side 1
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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