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Peter Drucker discusses the following during his lecture: surgeons as developers of decision rules; inaction as a respectable alternative; not solving business problems with changes in business ownership; family ownership; private brands and national brands; the formula for profit; and General Douglas MacArthur and strategy. The recording begins with the lecture in progress.
Lectures and lecturing Drucker, Peter F. (Peter Ferdinand), 1909-2005 Risk Degeneration (Pathology) Profit Branding (Marketing) Sears, Roebuck and Company Whirlpool Corporation House brands Investments MacArthur, Douglas, 1880-1964 Cartography Beaches
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; MTG 2 Business Policy, Tape 1; OCT 74; cassette 3, side 2