This image may be protected by Copyright Law (Title 17 U.S.C.). Copyright restrictions applying to the reproduction and use of this image are available from the Sacramento Public Library.
Description
Taken in 1944, this photograph shows Lester Motors Studebaker, located at 1301 K Street. At the time of the photograph, Lester – founded by Edward “Ted” Lester – was the northern California distributor of Studebaker cars. With World War II raging and no new cars being built and few being sold, Lester super-converted his showroom into a warehouse for variety merchandise, from battery chargers to preserved dates to glow-in-the-dark dolls. The business’s new name was Lester’s Appliance and Home Supplies. An additional motivation for Lester’s conversion was the desire to keep his staff employed. The company still offered automobile servicing and retained an inventory of 300 new Studebakers for anyone qualified to buy. During the War, Lester was chairman of Sacramento’s “Salvage for Victory” campaign.
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