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Description
Xerox's "Miracle Monk" posing with unidentified man in front of the advertising poster for the Xerox Personal Computer, "another miracle." According to AdAge, Xerox's 1975 "Miracle Monks" spot, from NH&S, introduced Brother Dominic, a cherubic monk who used a Xerox 9200 duplicating system to produce 500 copies of a hand-illuminated manuscript, thus saving decades of work in the scriptorium. Brother Dominic's abbot called this apparent laboring by the scribes a "miracle" as the roly-poly friar looked heavenward, thanking Xerox for the 9200. The spot aired on Major League Baseball's All-Star game. This campaign updated the Miracle Monk to advertise the new Xerox Personal Computer.
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