Skip to main content

Moving Image / The nonprofit Drucker: strategies: an interview with Philip Kotler

Have a question about this item?

Item Information. View source record on contributor's website.

Title
The nonprofit Drucker: strategies: an interview with Philip Kotler
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Date Created and/or Issued
1989
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
In this audio recording Peter F. Drucker interviews Philip Kotler in his audio book, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” Drucker begins by introducing Kotler as a professor at the Kellogg School of Management at Northwestern University. He talks about a leader’s most important task: targeting the customer. Kotler defines exchange thinking, and advises how to give value to customers. He discusses how consumer research is essential to directly target groups. He ends the interview by advising that a new marketing plan should take 5 to 10 years to successfully implement.
Type
moving image
Format
video/f4v
Identifier
dac01807
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5053
Language
English
Subject
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Human services - United States - Management
Nonprofit organizations - United States - Management
Nonprofit organizations
Management
Strategic planning
Strategy
Strategy & management
Source
Audiocassette tape; The Nonprofit Drucker; Strategies; An Interview with Philip Kotler; tape 7 of 25; side 2 of 2.
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

Explore related content on Calisphere: