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Description
This image shows the opening day of the Santa Monica Municipal Pier on September 9, 1909. The postcard was produced to advertise the Balloon Route Excursion, a daily trolley car site-seeing route that operated under the management of C. M. Pierce (and the Los Angeles Pacific Co.) between 1904 and 1911. Printed on front: Longest concrete pier in the world, 1600 ft. long. On reverse: Balloon Route Excursion, The Scenic Trolley Trip. Paralleling the mountains from Los Angeles to the ocean, then 36 miles along the Seashore. Parlor Cars; Reserved Seats; Competent Guides. Free Attractions - An ocean voyage on wheels, the cars running a mile into the ocean on Long Wharf, Port Los Angeles; Admission to Largest Aquarium on Pacific Coast; Ride on the L.A. Thompson Scenic Railway at Venice; Admission to Camera Obscura, Santa Monica. Last car 9:40 A.M. Daily, 429 South Hill, Los Angeles.
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