This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes Photograph caption dated October 15, 1953 reads, "August A. Busch Jr., right, president of Anheuser-Busch Inc., builders of the Valley's new $18,000,000 brewery, gets an assist from Newscaster Clete Roberts during 'lighting-up' ceremonies of the firm's 58 by 58 foot electric advertising sign on Wilshire boulevard at Genesee street in Los Angeles."
Type
Image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Busch, August Anheuser,--1899-1989 Roberts, Clete,--1912-1984 Anheuser-Busch, Inc Anheuser-Busch, Inc.--Presidents Television journalists--United States Signs and signboards--California--Los Angeles Night photographs Valley Times Collection photographs
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.
