This is the seventh track of an interview series with Peter Drucker on innovation and entrepreneurship, conducted by Fred Harmon. Drucker and Harmon talk to Gail Hering and Alan Hering, founders of the heat treatment business Atmosphere Processing Company. The four discuss what makes Atmosphere Processing innovative, industry sexism, building customer trust, problems with financing, and turning pressures into opportunities.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Harmon, Frederick G Innovation Interviews Entrepreneurship Entrepreneurs Automobile industry and trade Automobile supplies industry Automobiles Design and construction Finance Business Management Hering, Alan Hering, Gail
Source
Original audio CD: Drucker Archives; Box 101B, Video Recordings: Peter Drucker: Innovation and Entrepreneurship: The Practices and Principles, track 7, undated.
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