Please contact the contributing institution for more information regarding the copyright status of this object.
Description
Peacock Brand, generic crate label for , California Packing Corporation, San Francisco, CA The label features a striking illustration of the bird. The kind of fruit would be printed in the blank area on the right side of the label. Fruits were often displayed in their crates in grocery stores and markets, so crate labels were designed to stand out and appeal to the customer's eye. The California Packing Corporation (later known as Calpak) was formed in 1916 as the result of the merger of the California Fruit Canners Association, the Central California Canneries, Griffen & Skelley, and the J.K. Armsby Company. California Packing Corporation sold its products under a number of proprietary and distributive labels, including their premium brand, Del Monte. In June 1967, the company name was officially changed to the Del Monte Corporation. This label was printed by the Muirson Label Company of San José. Located on Stockton Avenue, Muirson was the only label-printing operation in the Santa Clara Valley from its founding in 1914 until its closure in 1970.
Type
image
Identifier
AC000145-FAD3-4AEF-B595-282944336217 1985-95-158
Subject
Muirson Label Company Fruit crate labels Fruit California Packing Corporation Peacocks
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.
