Peter F. Drucker speech on what has contributed to Southern Pipe's longevity as a successful small business, prepared in recognition of Southern Pipe's 50th anniversary. Drucker begins the speech recognizing how exceptional Southern Pipe's success and longevity has been as a family owned and operated business. He proceeds to talk about what most successful businesses and executives have in common, which is a commitment to a defined objective, simplicity, adaptability, giving their current customers exactly what they want, and examining market research to focus on attracting new customers. Drucker then goes on to emphasize the importance of teams, utilizing technology to achieve ends, and the topic of succession.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Teams in the workplace Small business Southern Pipe and Supply Co., Inc
Source
Peter F. Drucker speech on what has contributed to Southern Pipe's longevity as a successful small business, prepared in recognition of Southern Pipe's 50th anniversary; Drucker Archives; Box 60, Folder 16; 5 pages
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