Two outstanding Firestone products--Foamex cushioning and Velon Flex upholstery--are emodied in the seating in the Lanai Room of the Beverly Hills, California, hotel, shown here. The Foamex--natural rubber latex containing millions of "breathing" interconnected air bubbles--combines comfort, durability and lightness, while the Velon covering, a rugged plastic material, assures cleanliness, long service and smartness in color and styling. Photo dated: June 18, 1949.
Beverly Hills Hotel Foamed materials Hotels--California--Beverly Hills Upholstery Los Angeles Evening Herald and Express photographs Herald-Examiner Collection photographs
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