Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Photograph caption dated April 2, 1959 reads, "Mad? Sure they're mad! Those Studio City merchants report they're mad with excitement over their Mad Midnight Sale, which will begin at midnight Saturday and continue three hours. Here are a few of the uproarious retailers practicing their antics, left to right: DeWitt McCann, Studio City Chamber of Commerce president; Victor Levitt of Victor's Toy Store, and Bill Wesley of Wesley's Shoe Store."
Type
image
Format
1 photographic print :b&w ;18 x 13 cm. Photographic prints
Studio City Merchants Association Studio City Chamber of Commerce--Presidents Victor's Toy Store (Los Angeles, Calif.) Wesley's Shoe Store (Los Angeles, Calif.) Toy stores--California--Los Angeles Associations, institutions, etc.--California--Los Angeles Central business districts--California--Los Angeles Sales promotion--California--Los Angeles Advertising--California--Los Angeles Merchants--California--Los Angeles Men--California--Los Angeles Interiors--California--Studio City (Los Angeles) Studio City (Los Angeles, Calif.) Group portraits Portrait photographs Valley Times Collection photographs
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