This is the second part of an interview of Peter Drucker by Fred Harmon on his book about innovation and entrepreneurship. In this segment they focus on the practice of entrepreneurship. The discussion examines entrepreneurship in three different areas: the existing business, the public service institution, and the new venture. Drucker emphasizes maintaining clarity of mission and realistic goals, not trying to innovate in areas you do not know or understand, and keeping the focus on management. He says that a good research manager is the one who knows when to abandon a bad project, and sometimes organizations do not outlive their founders because the founder was in charge of innovation instead of building it into the organization. Drucker also states that it is difficult to find someone with an entrepreneurial personality, because it is an elusive concept. However entrepreneurship is not a talent or attitude, it is a behavior and can therefore be taught and learned.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Harmon, Frederick G American Management Association Citibank (New York, N.Y.) Entrepreneurship Procter & Gamble Company Johnson & Johnson General Electric Company Supply and demand Customer services Performance Executives E.I. du Pont de Nemours & Company Technology Children Taxation Risk Napoleon I, Emperor of the French, 1769-1821 International Business Machines Corporation McDonald's Corporation Retirement Nonprofit organizations Science American Honda Motor Company Innovation Systematic abandonment
Source
MiniDisc: amacom INE -Harmon 2a/b; Box 89, minidiscs and floppies
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