Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of a Southern Pacific advertisement for traveling along the Pacific Coast, [s.d.]. A drawing at left can be seen of a man wearing a suit and hat standing next to a woman. The man is pointing at a map of United States railroad routes while a young girl can be seen to the right of the woman holding a map or pamphlet in her hands. An etching of four men wearing suits, one woman, and one child can be seen seated in a railway car in the upper right. A drawing or painting of a palm tree in front of a mission--style building can be seen at bottom. Photonegative sleeve reads, "S.P. Lord Thomas J. Logan. Printed". Advertisement reads [part 1 of 3]: "back a few American horizons. Why shouldn't you join the thousands who will visit the Pacific Coast this year? When you see the Pacific Coast, see it all. No one city, no one sector is complete without the changing, blending, majestic background of this Pacific land. You have choice of Southern Pacific's four great routes. Go one way, return another. Let this pioneer railroad, interpreter of the West, show you the whole Pacific Coast. For example, you can go west by any northern United States or Canadian line. You will take Shasta Route at Seattle, and thence down through the 'Evergreen Playground of the Pacific Northwest' to California. You will see Puget Sound, -- Seattle and Tacoma Mount Baker and Rainier National Park. Portland, and the Columbia River Highway through mighty gorges and around Mount Hood. Crater Lake National Park. The alpine lakes of the Cascade line of the Shasta Route, or the river valleys, orchards and farms of the alternative Siskiyou Line to California. Mount Shasta, Lassen Volcanic National Park. Or, if you wish to detour by motor coach in southern Oregon and northern California, a ride through the Redwood Empire with its vast, age-old trees and glimpses of the craggy shore of the Pacific. Berkeley and Oakland. San Francisco and the Golden Gate. Here is the largest Chinatown outside of China cosmopolitan streets smart shops and famous bazaars, and many scenic golf courses. Then southward -- Spanish Missions. Santa Cruz Beach and Big Trees, 113 miles along the Pacific's shore. Or, by alternative route, the inland valleys with their access to Yosemite (now connected with Lake Tahoe by famous Tioga Pass highway tour), General Grant and Sequoia National Parks, and the High Sierra." Advertisement reads [part 2 of 3]: "Then, Los Angeles, Catalina Island but two hours away, its neighboring cities -- Long Beach and Pasadena, the oil fields and orange groves, Coronado with exotic Agua Caliente, Old Mexico, nearby, and homeward by either Sunset Route via San Antonio, Houston and New Orleans Golden State Route via El Paso, Kansas City and Chicago, or Overland Route (Lake Tahoe Line), San Francisco to Chicago, via Great Salt Lake. Or, you can reverse the direction, going west by the southern or central lines and returning via the northern lines. You can take Southern Pacific steamship from New York to New Orleans, or go to New Orleans by rail, then by Sunset Route across Louisiana, Texas and the Southwest with a bit of Old Mexico at Juarez, just across the line from El Paso, and in Arizona the Apache Trail Highway -- on to San Diego (via Carriso Gorge) or to Los Angeles and up the Pacific Coast. Stopover anywhere. Hawaii and the Orient lie just beyond. The low excursion fares will go into effect on May 15, return limit October 31. For example -- roundtrip fare Chicago to California, $90.30 from New York, $138.32 Des Moines, $81.55 from New Orleans, $89.40. Send your name and address to E.W. Clapp, Department A34, 310 So. Michigan Boulevard, Chicago, for illustrated book 'How Best to See the Pacific Coast'. -- Southern Pacific. Four Great Routes. -- San Gabriel mission, near Los Angeles, one of the chain founded by the Spanish Padres along California Coast." Advertisement reads [part 3 of 3]: "For further information -- Southern Pacific offices at: -- ATLANTA: Cor. Walton and Forsyth Streets. BALTIMORE: N.W. Cor. Charles and Saratoga Streets. BIRMINGHAM: 1931 1st Avenue. BOSTON: 294 Washington Street. BUFFALO: 297 Main Street. CHICAGO: Southern Pacific Building. CINCINNATI: 205 Dixie Terminal Arcade. CLEVELAND: 720 Euclid Avenue. DALLAS: 1313 Commerce Street. DENVER 828 17th Street. DETROIT: 205 Majestic Building. EL PASO: 101 North Oregon Street. FORT WORTH: 116 East 9th Street. GALVESTON: 2024 Market Street. HOUSTON: 913 Texas Avenue. INDIANAPOLIS: 11 South Meridian Street. KANSAS CITY: 705 Walnut Street. LOS ANGELES: Pacific Electric Building. LOUISVILLE: Starks Building. MEMPHIS: 130 Madison Avenue. MINNEAPOLIS: 125 South 3rd Street. NEW ORLEANS: 706 Whitney Central Bank Building. NEW YORK: 165 Broadway, 531 5th Avenue at 44th Street. OAKLAND: 13th Street and Broadway. OKLAHOMA CITY: 116 North Robinson Street. PHILADELPHIA: 111 South 15th Street. PHOENIX: 101 North Central Avenue. PITTSBURGH: 355 5th Avenue. PORTLAND: 4th Street at Stark. SAN ANTONIO: 613 Navarro Street. SAN DIEGO: 677 Spreckels Theatre Building. SAN FRANCISCO: 65 Geary Street. SALT LAKE CITY: 41 South Main Street. SEATTLE: 1405 4th Avenue. ST. LOUIS: 308 North 6th Street. WASHINGTON, D.C.: 813 15th Street (N.W.), 1510 H Street (N.W.)".
Type
image
Format
1 photograph : photonegative, b&w 18 x 13 cm. negatives (photographic) photographs
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