"Save & have" Benjamin Franklin. The purpose of this advertisement is to bring the importance of saving to the attention of the public. Never before has saving been so necessary. Our soldiers and sailors alone cannot win the war. Our soldiers and sailors backed by thrifty people at home are an invincible force for victory and peace. ... Thrift is essential to individual success. ... It is today absolutely vital to the welfare of the American people. Save and serve [list of over 100 banks]
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