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Broadcasters in awards ceremony
Alternative Title
Shades of L.A. Photo Collection
Shades of L.A. is an archive of photographs representing the contemporary and historic diversity of families in Los Angeles. Images were chosen from family albums and include daily life, social organizations, work, personal and holiday celebrations, and migration and immigration activities. Made possible and accessible through the generous support of the Security Pacific National Bank, Sunlaw Cogeneration Partners, Photo Friends, California Council for the Humanities, the Ralph M. Parsons Foundation, and the John Randolph Haynes and Dora Haynes Foundation
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and educational use. Please see the Ordering & Use page at for additional information.
The contents of this collection are restricted to personal, research, and non-commercial use. The Library cannot share the personal and/or contact information of the donors, their descendants, or associates who contributed photographs and oral histories to the collection.
Title supplied by cataloger.; Image is a reproduction.
Pete Rodriguez was born in Sonora, Mexico in 1919, and came to Los Angeles in 1923. His family moved to California as political refugees due to his father’s involvement in the 1910 Mexican Revolution. His family lived in “Sonoratown” near Macy and Olvera Streets before later moving to Boyle Heights. In 1925 his family moved to Catalina to join his uncles, who were some of the many Mexican laborers who built Avalon Bay. His father returned to Mexico to participate in the Partido Liberal Nacional (National Liberal Party) and Pete moved with his family to Orange County, then later returned to Boyle Heights in 1931. He attended Stevenson Junior High and Roosevelt High School, from which he graduated in 1937. His mother worked long hours as a seamstress to provide for her family during the Depression. Pete enlisted in the Army in 1943 as a paratrooper, but due to a bad knee was placed in limited service and left after 12 weeks. He worked as a lumberjack until 1946, when he returned to Los Angeles. He met and married his wife, with whom he had three children, in 1947. He began working in radio in 1949. He and his brother, Eddie, worked for KPMO and KFVD and hosted a show called “Buenos Días.” They later began to produce television shows and movies, such as “Fandango” on CBS and the Academy-Award nominated “The Cadillac.” In the 1960s Pete joined a group called Justicia, which advocated for justice for Chicanos in the film industry. Pete was hired at ABC through his involvement with Justicia. He worked as the Community Affairs director and was involved with any issues regarding Mexican or Chicano people at ABC.
Eddie and Pete Rodriguez, producers of the 'Rheingold's Fandango' television show, with Rheingold executive and VFW Post Commander during awards ceremony in Los Angeles. From L to R, Pete Rodriguez, VFW Commander, Rheingold executive, Eddie Rodriguez.
1 photographic print :b&w ;25 x 20 cm.
Photographic prints
Shades of L.A. Collection; Shades of L.A.: Mexican American Community;
S-002-027 120
Rodriguez, Pete
Rodriguez, Eddie
Rheingold Corp.--Employees
Veterans of Foreign Wars of the United States
Rheingold's fandango (Television program)
Awards--California--Los Angeles
Television programs--Awards--California--Los Angeles
Veterans--United States
Fathers and sons--California--Los Angeles
Television producers and directors--United States
Shades of L.A. Collection photographs
Group portraits
Portrait photographs
Shades of L.A. Mexican American photographs
Time Period
Rodriguez, Pete

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