This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes In 1948, newspaper columnist Steve Ellingson had an idea. Watching his wife sew one day, he wondered if the concept of sewing patterns could be adapted to woodworking. Why not make full-size, traceable patterns for complex or curved project parts which could take some of the difficulty out of project building? So he drafted the first project and launched U-Bild Woodworking Plans. Ellingson enlisted television stars and other celebrities to help sell his product. Today, more than 60 years later, U-Bild is still selling essentially the same product Ellingson first developed. Photograph caption dated January 30, 1964 reads "NBC's Sandy Descher shows how a homemade dispenser can save kitchen space. The dispenser holds rolls of paper towels, waxed paper, aluminum foil and plastic wrap. It also has a compartment for facial tissues. To use a roll, just lift one of the doors, pull out the item, shut the door and tear off the amount needed. To build the dispenser, just trace the pattern on wood, saw out the pieces and assemble them. For the pattern, send 50 cents in coin, check or money order for Pattern 325 to Steve Ellingson, Valley Times TODAY Pattern Dept., P.O. Box 2383, Van Nuys, Calif."
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Descher, Sandy NBC Television Network--Employees U-Bild Inc Women--California--San Fernando Valley Television actors and actresses--United States Actresses--United States Mail-order business--California--San Fernando Valley Business enterprises--California--San Fernando Valley Woodwork--California--San Fernando Valley Storage cabinets--California--San Fernando Valley Gestures San Fernando Valley (Calif.) Portrait photographs Valley Times Collection photographs