This collection includes approximately 40,000 photographs by commercial photographer Ralph Morris, who worked in the Los Angeles area from 1939-1981. His advertising and industrial clients included department stores, restaurants, the automobile and petroleum industries as well as business executives. Also included is the Luckhaus Studio collection of architecture, fashion, the movie industry, sports and street scenes, images which Morris obtained in 1939. A window display with a simple message spelled out in big letters on the wall "LIVE BETTER ELECTRICALLY". A few flowers are displayed on each end and below the sign, along with other smaller logos of the electric company.
Los Angeles (Calif.).--Department of Water and Power Electric utilities--California--Los Angeles Advertising--Electric household appliances Morris, Ralph
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