This is a video recording of a live, interactive broadcast of the Peter Drucker lecture, “being a change leader.” According to Drucker, being a change leader first requires building organized abandonment into a system, and uses the online sale of automobiles as an example. Second, a change leader should build organized change leadership into existing organizations, and to build organized, continuous systemic improvement into every project, program, and service. J.P. Morgan, for example, demanded organized improvement building into every company it created. Finally, Drucker advises that innovation needs to be systematic, and mentions the seven windows of opportunity described in his book, Innovation and Entrepreneurship: unexpected events, incongruities, process needs, disruptions in industry or market structure, shifting demographics, changes in perception, and new knowledge. Following the lecture Drucker goes on to answer viewer questions, and address such topics as how one changes an organization, car sales and the Internet, the purchasing power of tomorrow, abandoning products with remaining years of useful life, undertaking major growth initiatives, and the effects of the knowledge worker on an entrepreneurial environment.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Edward D. Jones & Co Automobile industry and trade Amazon.com (Firm) Books Internet Organizational change J.P. Morgan & Co Globalization China Sony Corporation Innovation Edison, Thomas A. (Thomas Alva), 1847-1931 Gates, Bill, 1955- Microsoft Corporation Lectures and lecturing Women Pharmaceutical industry Germany Japan Knowledge workers Entrepreneurship
Source
Original DVD disc: Drucker Archives; Box 101B, Video Recordings; Peter Drucker, being a change leader, undated
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