This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph caption dated November 28, 1958 reads, "These mad merchants of Sherman Oaks are getting ready to give Santa Claus a hilarious welcome when he arrives by helicopter at the stroke of midnight next Saturday, just in time to start the big 'Mad Midnight Sale' which has everyone in the lower Valley running a temperature. Left to right: Jack Coltby, clothier; Eddie Lewis, clothier, and Mrs. Chet Beardsley, of Chet's Furniture. Sale, under auspices of S. O. Merchants Association and Chamber of Commerce, continues from midnight Saturday, Nov. 29 to 3 a.m. Sunday."
Sherman Oaks Chamber of Commerce (Los Angeles, Calif.)--Presidents Sherman Oaks Merchants Association Stores & shops--California--Sherman Oaks (Los Angeles) Merchants--California--Los Angeles Retail trade--California--Los Angeles Signs and signboards--California--Los Angeles Sales promotion--California--Los Angeles Women--California--Los Angeles Men--California--Los Angeles Sherman Oaks (Los Angeles, Calif.) Portrait photographs Group portraits
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