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Description
Pictured on March 6, 1947, is Zukor’s, Incorporated, at 812 K Street. The nationwide women’s clothing chain opened its Sacramento location in the winter of 1930. Based in New York City, the company saw the Sacramento branch as the key location in its desire to penetrate the Sacramento Valley market. Accordingly, Zukor’s spent 35,000 dollars to renovate both the interior and exterior of the 40 foot by 80 foot location. For its twentieth-anniversary, and as a way of thanking “the women of the Sacramento Valley who made it possible,” the store gave out one free pair of nylon hose to each purchaser – a welcome perk for women who, just a few years earlier, endured a nylon free World War II environment. The store closed its doors in the early 1970s.
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