During Peter Drucker’s lecture regarding managing the non-profit organization he discusses the emergence of the social sector, which he believes to be a very recent phenomenon and very different from the traditional charity. He then discusses the history of philanthropy, specifically mentioning the Salvation Army, and how it has changed over time and how such changes effect the managing of the non-profit organization. Drucker goes on to discuss the work of economist John Kenneth Galbraith. He then explains the evolving relationships between businesses and their customers and the myth of customer loyalty. Later Drucker discusses the importance of defining an organization’s results and uses the American Heart Association as an example.
Lectures and lecturing Management Education Galbraith, John Kenneth, 1908-2006 Charities Charity organization Nonprofit organizations Salvation Army American Heart Association
Source
Color videocassette: Peter F. Drucker Graduate school of Management Claremont Graduate University, 11/10/01 Managing the Non-Profit Organization, Box 97; ¾ inch VHS cassette
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