Connie and Paula discuss the importance of understanding the lending process and the different sources of capital available to investors in the early 1980s. Paula begins the discussion emphasizing that lending institutions are in the business of lending money, whether they are banks, venture capitalists, or grant organizations. Paula also discusses the importance of doing good research and establishing a financial plan before going to the lender. Paula stresses the importance of developing personal relationships with lenders and other individuals involved in the monetary market from accountants to lawyers. In addition to discussing lending practices in general, Paula also covers venture capital lending practices, government backed loans for housing and education, and lending sources for non-profits. Paula concludes that the key to getting money for everything centers on understanding lending in general, doing thorough research, creating a robust business and lending plan, and developing personal relationships.
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