Image / Students displaying USC's trademark, SoCal, using stunt cards during a football game, …

Students displaying USC's trademark, SoCal, using stunt cards during a football game, ca. 1923

View source image on contributor's website.

Get Citation

Have a question about this item?

Contact Owner

Item information. View source record on contributor's website.

Title: Students displaying USC's trademark, SoCal, using stunt cards during a football game, ca. 1923
Date Created and/or Issued: circa 1923
Publication Information: University of Southern California. Libraries
Contributing Institution: University of Southern California Digital Library
Collection: University of Southern California History Collection
Rights Information: Doheny Memorial Library, Los Angeles, CA 90089-0189
Send requests to address or e-mail given
USC Libraries Special Collections
University of Southern California University Archives
specol@usc.edu
Description: Photograph of students displaying USC's trademark, SoCal, using stunt cards during a football game, ca. 1923. "USC card stunt. University of Southern California, Pictorial History Project" -- clipping attached to the verso. "Trademark. From the USC campus, the sequential card stunt swept the nation. Bothwell's first effort involved fewer than 300 persons. Today, computerized and highly sophisticated, card stunts involve 3000 card-holding students. Above: USC's familiar trademark" -- The Trojan gallery, p. 80.
Type: image
Format: 1 photograph : photoprint, b&w
12 x 18 cm.
photographic prints
photographs
Identifier: uaic-m207 [Legacy record ID]
uaic-tro-gal-080~1...~2
http://doi.org/10.25549/uaic-m207
http://thumbnails.digitallibrary.usc.edu/uaic-tro-gal-080~1.jpg
Subject: Bothwell, Lindley
University of Southern California
Logos (Symbols)
Tricks
Time Period: circa 1923
Place: California
USA
Source: University of Southern California [Contributing entity]
uaic-tro-gal-080 [Original filename]
Relation: Reynolds, John, comp. The Trojan Gallery: A Pictorial History of the University of Southern California, p. 80. Los Angeles: University of Southern California, 1980. LD5101.S32T76 (USC Libraries)
University Archives Image Collection
University of Southern California History Collection
uaic-m1

About the collections in Calisphere

Learn more about the collections in Calisphere. View our statement on digital primary resources.

Copyright, permissions, and use

If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.

Share your story

Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.