This is a video recording of a discussion featuring Peter Drucker and John Bachmann regarding the Edward Jones firm. Drucker begins by discussing the hazards of making predictions, noting that experts mistakenly predicted that computers would change the way top management makes decisions, or that the Internet would impact used and not new car sales. He and Bachmann go on to explore the firm’s long term goals on the Internet, such as stimulating investment representatives, utilizing the backlist, banking services, and portfolio analysis. Drucker then discusses scenario planning, asking “What if?” questions and testing them, and stresses the importance of building on success rather than focusing on problems. Drucker concludes by answering a question from someone in the audience regarding investment services on the Internet.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Edward D. Jones & Co Bachmann, John W Computers Internet Management Automobiles Women Women consumers Books Bookstores Email Banks and banking Sales Amazon.com (Firm) Women executives Success Hospitals Securities Colleges and Universities--Faculty Investment banking Business
Place
Claremont (Calif.)
Source
Original DVD disc: Drucker Archives; Box 101B, Video Recordings; John Bachmann and Peter Drucker at Claremont (part 1), undated
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