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In a letter to James Worthy, Drucker stresses the importance of public relations in Peru, especially of foreign-owned enterprises such as Sears, Roebuck and Company. He discusses the status of Peru's population, the influence of other foreign-owned companies, the role of public relations in South America, and Sears' Peruvian scholarship program. Drucker believes the most important aspect in public relations is not public relations itself, but the way management runs its business. Contains highlighting on sections of letter.