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Moving Image / The future of the corporation, 2003-10-10

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Title
The future of the corporation, 2003-10-10
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Date Created and/or Issued
2003-10-10
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Peter Drucker lectures about the future of the corporation. During his talk, he discusses: the amount of information customers have due to the Internet, the service revolution, the inclusion of floor to floor covering in mortgages, the Internet and local markets, transnational universities, the growth of Amazon books in Germany, the definition of marketing, Cadillac and the sale of status, off-campus education, not being able to predict who will become a new customer for new products and services, the inability to define markets one never knew existed, Japanese automobile manufacturers’ focus on the experience customers have with the car, marketing and innovation as profit centers, having to change the balance between risk and opportunity, and not starting with the bottom line.
Type
moving image
Format
video/f4v
video/h264; video/quicktime
Identifier
dac00929
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/3355
Language
English
Subject
Marketing
Internet
Consumers
Cadillac Motor Car Company
African Americans
Rug and carpet industry
Amazon.com (Firm)
Markets
Universities and colleges
Cost centers (Accounting)
Lectures and lecturing
Source
Color videocassette: Excerpt from The Future of the Corporation with Peter F. Drucker; October 10, 2003; Lecture 3 of 4, lecture 4 not available; ¾ inch VHS cassette; Box 99B
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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