In this audio recording Peter F. Drucker talks about his audio book, “Drucker on Management.” This is the first part of a two-part discussion entitled “Goal Setting, Planning, and Strategies.” He begins by describing the strengths and weaknesses of MBO. He talks about how businesses must learn how to create customers. He describes different ways that managers learn to create customers. Drucker talks about how every organization must define a solid mission before starting. He ends the tape by discussing difficulties that may arise when setting future objectives.
Management by objectives Organizational change Organization - Research Industrial relations Organization Executives - Training of Psychology, Industrial Management
Source
Audiocassette tape; Goal Setting, Planning, and Strategies; American Management Association; “Drucker on Management;” tape 1 of 8; side 1 of 2.
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