Ian J. Morrison discusses his book, “The Second Curve.” He begins by explaining that the book took 4 months to write and predicts what can be done for companies in the future. He compares Walmart and Kmart and says that Walmart did a better job with advertising and drawing people into stores. He says that burgeoning Internet businesses can grow to become publicly traded companies. Morrison also says that he wanted to write this book to stimulate business leaders to think about growth and expansion of their companies. He includes a section on overseas companies and trading in the book. He ends the interview by discussing how the Internet is connecting people and businesses worldwide.
U-matic tape: Excerpt of show with Martinson interviewing Ian J. Morrison before the break and Ed Massey after the break. Date on case front cover: 5/30/96. Date on tape: 5/30/96.
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