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Description
This 1957 advertisement for KCRA Channel 3 highlights the dominance of the channel in what was, at the time, "The Fourth Largest Television Market in the West." It notes that "At night, KCRA-TV reaches 13 more counties than the second Sacramento station which reaches only 10 counties. It also notest that "In the daytime, KCRA-TV reaches 10 more counties than the second Sacramento station which reaches only 2 counties."
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