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The long, two-story building of the Sierra Madre Villa hotel in what is now Sierra Madre, California, owned by William F. Cogswell, with many windows, sits on a slight hill in the foothills of the San Gabriel Mountains. A group of smaller buildings sit to the right. A forked, dirt road lined with shrub plants and young trees leads up to buildings. "Cogswell's Sierra Madre Villa, W.P. Rhoades Lessee, Los Angeles Co., Cal. 4820" and "Watkins' New Series Of Pacific Coast Views, 427 Montgomery Street, S.F" and "Photographic Views of California ... etc. Views made to order in any part of the State or Coast."--text, printed in item margin. Title transcribed from item. Date devised by cataloger; Watkins made two trips to Southern California, in 1877 and 1880.