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Description
A segment of the "Gold Rush" village constructed near Southside Park in 1939 to host the Centennial Celebration of Sutter's Landing in Sacramento is the focus of this sepia-toned postcard printed from a real photograph. Huge festivals were held across America as the new decade and world war loomed, and the New York World's Fair and the Treasure Island Festival in San Francisco captured the interest of a nation intent on isolating itself from impending trouble abroad. California's "Golden Empire" of northern counties worked closely with the Sacramento Chamber of Commerce and local agencies to plan and promote a month-long celebration that culminated in the California State Fair. Beginning August 9, Sacramento Stadium hosted four days of "Historical Spectacle" featuring "Brilliant portrayal of dramatic events of of Golden Empire's 100 years of progress. Cast of 3,500 persons." A similar celebration held in May of 1922 known as the "Days of '49" featured many of the same participants, props and equipment and served as the inspiration for what became known as "whiskerino" contests, staple features of later college events that awarded prizes for the longest beard.
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