This is side b of tape 3, from day one, of Drucker’s Entrepreneurship and Innovation course. Drucker discusses how institutions prior to the 1900s – education, medicine, business, government - were relatively small compared to modern institutions, arguing that they “entered into a vacuum.” He cites the 1850s-1890s as the turning point for most institutions. Drucker recommends learning about societies by reading novels, as popular writers need to portray a society readers will recognize and accept. He highlights Charles Dickens’s Nicholas Nickleby and Dombey and Son as examples of business novels, and notes that the businesses portrayed consist of few employees. He also discusses the prolific painter Peter Paul Rubens, who delegated much of his work to 48 painting colleagues and was at one point denounced by the Inquisition, as it was believed that no single person could manage 48 skilled artists. Drucker goes on to argue that people must learn to innovate in existing institutions, and discusses the differences between behavioral and cognitive learning.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Small business - United States New business enterprises - United States Entrepreneurship Lectures and lecturing Decision making Innovation Learning Professional development Peter F. Drucker Graduate Management Center Productivity Organization structure
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