This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph caption dated April 2, 1957 reads, "Modern-day thoroughfare - San Fernando road in San Fernando is shown as it appears today. bustling, thriving downtown district now extends out of sight. In addition to community's fast business and residential growth, city prospers from motorists who stop on their way into and out of San Fernando Valley." Signs visible on the right include Smart Shop, Empire Fabrics, The Toggery, Sunset Cafe, Town Sport Shop, S&K Liquor, a hotel, Music Center, Jan's(?) Jewelers, Town House, Whelan Drugs, Western Union, a Western Auto Supply billboard, another liquor store, Harry's Kooler Keg Cafe, Toys, and in the distance, Firestone tires and the Pete Andres tower building from image #00124944. On the left, visible signs include Victory Market, Red Goose Shoes, Monterey Gift Shop, De Long Jewelers, an optometrist, Porter Hardware (partially obscured), a King Drugs, another hotel (partially obscured). Christmas decorations obscure many of the remaining signs and awnings.
Type
Image
Format
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Streets--California--San Fernando Commercial buildings--California--San Fernando Stores & shops--California--San Fernando Automobiles--California--San Fernando Buses--California--San Fernando Signs and signboards--California--San Fernando Street lighting--California--San Fernando Electric lines--Poles and towers Christmas decorations--California--San Fernando Lost architecture--California--San Fernando San Fernando (Calif.) Cityscape photographs Valley Times Collection photographs
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