This is side B of the sixth tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 28. In this recording Drucker discusses data processing, manufacturing, production, and marketing processes of several different industries. He goes into a lot of detail about the automotive industry including why General Motors makes Chrysler parts, how dealerships have changed, and the impact of the demand for serviceable cars. Drucker talks about the production of cotton, silk, velveteen, steel, Japanese blades, and Swedish meatballs. He explains that cotton has the highest labor costs of any crop, requiring a lot of labor for low production. He says that modern technology is defined by the application of system to design, and not science to design. He also goes on to discuss Isaac Singer and how the singer sewing machine provided liberation for women at home.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Lectures and lecturing Chrysler automobile Automobile industry and trade Manufacturing processes Engineers General Motors automobiles Labor Cotton Farms Cost Steel industry and trade Germany France Napoleon I, Emperor of the French, 1769-1821 Printing Marketing Women Quality control Volkswagen automobiles Pharmaceutical industry Ireland Agronomy Siemens Aktiengesellschaft Innovation
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