Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of a panoramic view of Los Angeles, showing Main Street and Broadway looking north from Eleventh Street, November 21, 1931. Broadway is pictured to the left, with streetcars and automobiles navigating down it towards the mountains in the distance. High rise and skyscraper buildings line it to either side, extending toward Main Street, which is pictured running at the right running parallel to Broadway. The United Artists/Texaco building can be seen on the left side of Broadway, behind another building. Legible signs from left to right include (part 1 of 2): "Standard Oil Products", "Help the Unemployed! Attend Gala Midnite Shows / Wed. Nov. 25th / Hospice and the President's Committee for Unemployment Relief", "California vs. Florida! U.C.L.A. vs. University of Florida / Thanksgiving, Nov. 26th, L.A. Coliseum", "Wallace Beery and Jackie Cooper in CHAMP / [...] Twice Daily NOW Grauman Chinese / Hail the Return of the Super Show! / Night Stage Show", "Ground Lease 99 Years / Phone Owner 593-201", "United Artists Theatre Auto Park", "Coca-Cola", "Nine-Three-Nine So. Broadway Los Angeles / Room 800 Va-2542 / building being modernized for occupancy of large business organizations / For Lease inquire office of building", "The May Co.", "Majestic Theatre", "Eddie Borden / Al Herman", "Gude's", "Loew's State", "Kress", "Paramount", "The Broadway", "Boos Bros.", "Southern California Music Co.", "Platt Music Co.", "Orpheum", "Rialto", "Free Turkeys", "L.L. Burns Building 910 Broadway", "Western Costume Co., Ltd.", "Radio Supply Co.", "System Auto [Wor]ks Inc.", "Southern California Gas Company / Dependable Service", "Radio Corner", "Hotel Apex", "Radio Manufacturer's Supply Co.", "SNHOMG", "Eastside / The Perfect Brew", "[Martin]dale's Buffet / Cigars Hot Lunches Sandwiches and Magazines", "Wholesale Chemicals Glassware and Reagents", "Print Cards", "W.P. Fuller & Co. / Manufacturers / "Paints for Every Purpose" / Varnishes Brushes Glass / 1001 So. Main Street / Fuller since 49", "[...] O. Smith / The Sign Man", "Tenth and Broadway Auto Service / Repairs on Weekly Payment Plan / Bill Grant / Complete Brake Service Ignition Battery Valves / Ford", "Rives Strong Building / Absolutely Fireproof / Safe Deposit Values" Legible signs from left to right include (part 2 of 2):"Enjoy Warehouse Savings and Good Furniture / Peck & Hills / After 25 Years of Wholesale Leadership", "Quaker Oats / The World's Quickest Hot Breakfast", "California [...] 21 [...] 'Karamazov' [...]", "Acme [...]", "Golden Glow Lager Brew / Drink Like Old Times!", "Big Red Car", "California Beat[...]", "Triangle Talking Pictures 15¢", "Hotel Hampshire / Private Baths / $1.00 per Day & Weekly Rates", "$1 Hotel Berkeley", "Developing", "Cadillac Hotel $1.00 Day", "Paint", "Wallpaper", "Shelly Safe Co.", "C.D. Smith the Sign Man", "Wax Figures for Rent", "Wax Repairing and Refinishing", "It's In The", "The Preston / Apartments / Single Rooms", "Cooper", "Hearn's Santee Garage Storage & Parking / Real Service for 24 Hours", "Complete / Automotive Service Lubrication Washing Polishing Battery Service Brake Specialists General Repairs Body and Fender Work Painting Wheel Alignment", "D.N. & E. Walter & Co. since 1858 / Domestic & Oriental Rugs / Carpets & Linoleums / Draperies Bedding Window shades", "J. Weber Co., Inc.", "Wholesale Furniture for Hotel and Apartment Houses / Contract Furnishers / Carpets Linens Bedding Draperies", "Allied Wholesale Furniture Corp., Ltd. / Re-possessed Furniture from Highgrade Hotels and Apartments", "Now Open to the Public", "Main Office B.R.C. Chain Stores", "Emil Brown & Co. Sheet Metal Works", "J.J. Sugarman & Co., Ltd. Fixtures", "Dwyer Manufacturing Co.", "Eastern Tire Shop Tires / New Used Rebuilt", "Retreading", "Union Gasoline", "The Reliable Garage", "Mechanical Department" and "W.A. Batherstone".
Type
image
Format
1 photograph : transparency, b&w 21 x 26 cm. 1 photograph : photonegative, b&w. negatives (photographic) transparencies photographs
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.
