Three children, each one eating an ice cream pop, can be seen walking along Echo Park Avenue, where it meets Paul Terrace. On the side of the building hangs a large billboard at eye-level. It shows a cowboy holding a cigarette, one leg propped up on a pole, and fringe along the side of his pant leg. There is no writing other than a small white box on the lower left with a Surgeon General warning, and a small picture of a packet of cigarettes on the lower right of the billboard, but it's obvious this advertisement is of the "Marlboro Man" advertising Marlboro cigarettes. Marlboro is a brand of cigarette made by Altria and manufactured by Philip Morris. The Marlboro Man was first conceived by Leo Burnett in 1954 for a tobacco advertising campaign which is said to be one of the most brilliant campaigns of all time. Marlboro saw their sales increase by 5,000% (thousand, with a "T") within eight months of the campaign's premiere. By 2001, Marlboro was the most popular cigarette brand in the United States. Photograph dated October 18, 1997.
Type
image
Format
1 photographic print :b&w ;x29 x 36 cm. Photographic prints
Advertising--Cigarettes--California--Los Angeles Advertising, Outdoor--California--Los Angeles Billboards--California--Echo Park (Los Angeles) Streets--California--Echo Park (Los Angeles) Children--California--Los Angeles Echo Park (Los Angeles, Calif.) Los Angeles Neighborhoods Collection photographs
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