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Photograph was edited for publication purposes Photograph article dated October 29, 1963 partially reads, "At a sales meeting at Valley Plymouth, Carl Cannata, president, and Joe Michael's [sic], general manager, reviewed their program of 'Fleet Prices For Everyone' at the Reseda Imperial, Chrysler, Plymouth and Valiant dealership. The exclusive plan was explained by Michael's [sic] as a way for the purchaser of one car to get the same low (fleet) price large corporations pay when they buy many cars at a time. Cannata explained that large volume sales at the Reseda agency makes this plan a fact. 'We can offer buyers of any Plymouth, Valiant, Imperial or Chrysler the benefit of an overall average of $87 less than similar dealers due to our large volume of business,' Cannata stated." Photograph shows Valley Plymouth president, Carl Cannata, left, and general manager, Joe Michaels holding up an advertisement for their 'fleet prices'.
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Valley Plymouth (Los Angeles, Calif.) Valley Plymouth (Los Angeles, Calif.)--Employees Valley Plymouth (Los Angeles, Calif.)--Presidents Chrysler Corporation.--Plymouth Division Chrysler Corporation.--Plymouth Division--Employees Automobile industry and trade--California--Los Angeles Automobile dealers--California--Los Angeles Men--California--Los Angeles Automobiles--California--Los Angeles Imperial automobile Advertising fliers--California--Los Angeles Banners--California--Los Angeles Signs and signboards--California--Reseda (Los Angeles) Reseda (Los Angeles, Calif.) Group portraits Portrait photographs Valley Times Collection photographs