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Fleet prices offered at Valley Plymouth
Alternative Title
Valley Times Photo Collection
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at for additional information.
Photograph was edited for publication purposes
Photograph article dated October 29, 1963 partially reads, "At a sales meeting at Valley Plymouth, Carl Cannata, president, and Joe Michael's [sic], general manager, reviewed their program of 'Fleet Prices For Everyone' at the Reseda Imperial, Chrysler, Plymouth and Valiant dealership. The exclusive plan was explained by Michael's [sic] as a way for the purchaser of one car to get the same low (fleet) price large corporations pay when they buy many cars at a time. Cannata explained that large volume sales at the Reseda agency makes this plan a fact. 'We can offer buyers of any Plymouth, Valiant, Imperial or Chrysler the benefit of an overall average of $87 less than similar dealers due to our large volume of business,' Cannata stated." Photograph shows Valley Plymouth president, Carl Cannata, left, and general manager, Joe Michaels holding up an advertisement for their 'fleet prices'.
1 photographic print :b&w ;21 x 26 cm.
Photographic prints
Valley Times Collection
Valley Plymouth (Los Angeles, Calif.)
Valley Plymouth (Los Angeles, Calif.)--Employees
Valley Plymouth (Los Angeles, Calif.)--Presidents
Chrysler Corporation.--Plymouth Division
Chrysler Corporation.--Plymouth Division--Employees
Automobile industry and trade--California--Los Angeles
Automobile dealers--California--Los Angeles
Men--California--Los Angeles
Automobiles--California--Los Angeles
Imperial automobile
Advertising fliers--California--Los Angeles
Banners--California--Los Angeles
Signs and signboards--California--Reseda (Los Angeles)
Reseda (Los Angeles, Calif.)
Group portraits
Portrait photographs
Valley Times Collection photographs
Time Period

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